Sreekumar (Sree) is the Director for Sales & Relationship Management, South Asia & UAE – Cash Business. He is responsible for sales strategy, driving new business development and managing all customer relationships. Sree brings over 30 years of experience in the ATM industry across various functions covering Product & Service Sales, Field Service, Distributor & Channel Network establishment, Channel Management, Sales & Distribution Strategy Formulation, Sales Forecasting, Product Marketing, Pre Sales, Lead Generation as well as Direct Sales.

His last assignment was with Diebold Systems as Senior Director Sales & Marketing, South Asia and had joined them in 1994. Sree is a Electronics & Telecommunication Engineer by qualification.