Privacy Policy

Your Acknowledgment

Privacy Policy – Hitachi Payment Services Pvt. Ltd.

November 2022

This website brings you the insight of Hitachi Payment Services Pvt. Ltd and provides you the latest updates in the payment industry.

We, at Hitachi Payment Services Pvt. Ltd. (hereinafter referred to as “HPY” or “Hitachi” or “we” or “us”), understand how important privacy is to our customers and respects the privacy rights of its online visitors and is committed to providing you with a secure online environment. The HPY Privacy Policy (hereinafter referred to as “Privacy Policy”) will help you understand what information we collect from you and process using this website, how we obtain it, and what choices and rights you have about your data.

HPY website may introduce you to and communicate with you about products and services by HPY and various other Hitachi Group affiliates and subsidiaries (collectively, “Hitachi Group Companies”). HPY is committed to protecting the information that you share with us and explaining how we collect, process, and share that information.

You must read this Privacy Policy together with any other privacy policy, statement, or processing policy we or any other Hitachi Group Companies may provide on specific occasions when we are collecting or processing Personal Information so that you are fully aware of how and why we are using your Personal Information. This Privacy Policy supplements other notices and privacy policies and is not intended to override them.

Your Acknowledgment

By using this website, you acknowledge that you have read and understood the Privacy Policy of HPY

and agree to the collection, utilization, or disclosure of personal data submitted by you, as described in this Privacy Policy. By submitting your Personal Information in our website, you  have given your consent for processing the same in a manner outlined in this Privacy Policy. This Privacy Policy is effective as of the date set forth above and is only applicable to the Site

and not to any other website that you may be able to access from the Site which may have its own data collection and use practices and policies.

This Privacy Policy applies to all those who visit our website.

User Data:
HPY uses automated tools to collect user data, which is necessary to provide improved service to our users. We collect:

    • Systems Data: Technical data about the user’s computer or device, such as the IP address, device type, operating system type and version, unique device identifiers, browser, browser language, domain and other systems data, and platform types.
    • Personal Information : By “Personal Information”, we mean any information about an individual that identifies or can identify that individual personally – full name, personal contact numbers, address, email address, to respond to queries and requests. It does not include information where the identity of individuals has been removed (i.e., anonymous data). The different types of Personal Information that you provide us directly from the website include:
      • Personal Contact information, including any information allowing HPY to contact you in person(e.g. name, postal address, phone numbers, email address, fax number, etc.)
      • Demographic and biographical information, including date of birth, age, gender, location (e.g. zip code, city and state, country, and geo-location),. User feedback and User-generated content, including information that you share with HPY about your experience in using HPY’s products and services;
      • Purchase & customer service history
      • Any other personal data submitted by you.




This Privacy Policy applies to Personal Information:

    • Collected on or through websites operated by HPY, mobile applications, cloud-based services, or controlled widgets embedded in communication platforms with a link to this Privacy Policy (collectively, the “Website”).
    • Personal Information you provide directly to us when you register for an event, fill out a form, or otherwise communicate with us.
    • How we collect, use, share and otherwise process Personal Information as of the date that this Privacy Policy is posted.

The Privacy Policy does not apply to:

    • Any other information collected by HPY through any other means.
    • Hitachi Group Companies possess separate online privacy policies or statements that do not link to or incorporate this Privacy Policy.
    • Children below 18 years of age. If HPY has actual knowledge that Personal Information about a child under 18 years old has been collected, then HPY will take the appropriate steps to remove or disable such Personal Information.

Non-Personal Information

You can choose to visit this Website without revealing any information about yourself. However, we may automatically collect information (like the number of site visitors and frequency) that is not personally identifiable to help us provide better customer service. This information is aggregated to measure the visits, average time spent on the Website, and how much of the Website you use so that we can improve it. HPY collects “Non-Personal Data” with the help of the Web Analytics Tracking key to track your unique user journey to and on our website, and we may use this non-personal data to improve website performance.

Purpose of Collection of Personal Information

With regards to HPY’s main business activities in CRM/ATM business, Digital business, Informational Technology, etc., collection and utilization of Personal Information is only targeted to achieve its set business goals. HPY may collect your personal information (like name, address, telephone number, e-mail address) only when you choose to submit it to us.

HPY may use your Personal Information for some or all the following purposes:

    • Customer support – to provide you with customer service, including responses to your inquiries, complaints and general feedback about our products. Customer service may be provided through various forms of communication, including via email, letter, telephone and online chat features.
    • Customer engagement – to get you more actively engaged with our products and services.
    • Personalization – HPY may combine Personal Information about you collected from one source (e.g. a website) with data collected from another source (e.g. an offline event). This provides HPY with a more complete view of you as a customer, which, in turn, allows HPY to serve you better and with greater personalization.
    • Marketing communications – to provide you with marketing communications where you have opted-in to receiving such communications (including information about HPY, its products and services, competitions and promotions). These can be shared via electronic means (e.g. SMS, emails and online advertising) and via post.
    • Other specific purposes – We may use your Personal Information for other specific business purposes, including to maintain the day-to-day operation and security of HPY Website, to conduct demographic studies or audits, and to contact you for consumer research.

*HPY will not retain any kind of Personal Information provided by you or collected automatically for any longer time frame than the reasonably accepted period required to fulfill the purpose and other valid business or legal commitments.


How We Collect Your Data

We collect your data in the following ways:

    • Information is provided to us by you, such as when you get in touch with us through the Website, when you register with us to receive any of our products and/or services, when you choose to receive any of our communications (including e-newsletter, event details) and information as may be voluntarily provided by you.
    • Information is collected automatically when you visit the Website such as through cookies and analytics and performance enhancement services. This is done to measure user behaviour, improve content and services and enhance website performance.
    • HPY uses WordPress CMS, a marketing automation tool by WordPress to track user interest in our websites and offerings.


With whom HPY may share the Personal Information collected from you?

HPY will never share your Personal Information with any third party that intends to use it for direct marketing purposes unless you have provided specific consent for it.

HPY may share your Personal Information with third parties for other purposes, but only in the following circumstances:

    • Affiliates:
      HPY may provide your Personal Information to its Hitachi Group Companies for legitimate business purposes.
    • Legal Requirements and Business Transfer:
      HPY may disclose your Personal Information if it is required to do so by law or if, in HPY’s good faith judgment, such legal disclosure is reasonably necessary to comply with legal processes or respond to any claims. In the event of a full or partial merger with, or acquisition of all or part of HPY by another company, the acquirer would have access to the information maintained by that HPY’s business, which could include your Personal Information.

Apart from the aforementioned stakeholders, HPY will not share your Personal Information with a third party before obtaining consent from you. However, we may  access and share your personal information if we have a good faith belief that (i) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order, or a request by law enforcement or governmental authorities, (ii) such action is appropriate to enforce the Terms of Use  for the Site, including any investigation of potential violations thereof, (iii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Site, or (iv) such action is appropriate to protect the rights, property or safety of HPY, its employees, users of the Site or others.

What are your rights concerning your Personal Information shared with HPY?

We value your relationship with us and would like to inform you of the following rights:

    • Right to withdraw consent
      You have the right to withdraw your consent at any time where HPY relied on your consent to process your Personal Information.
    • Right of access:
      You have a right to request access to your Personal information. You may send us a request for access. If HPY cannot provide access to your Personal Information, it will provide you the reasons.
    • Right to erasure (right to be forgotten)
      You may have the right to ask us to erase your Personal Information from the Website. If you have any questions or comments regarding this Privacy Policy or HPY’s Personal Information collection practices, please contact us.
      You also have the right to lodge a complaint with the competent data protection supervisory authority in India. This Privacy Policy will be governed in accordance with laws of India.


Securing Your Personal Information

To protect your privacy and secure the Personal Information you provide to us, we will take appropriate steps to verify your identity before granting access. We use appropriate technical and organizational measures to protect the Personal Information that we collect and process. Our measures are designed to provide appropriate security to the risk of processing your Personal Information. Encryption at the right places is undertaken for data security. HPY also regularly monitors and upgrades its technical and organizational security measures to provide effective security to its customers and their data.


As stated above, we will take stringent measures and adopt the best Industry Standards Information Practice to protect your privacy and Personal Information. However, you must understand that 100% security over the internet does not exist. You are responsible for any breach to your privacy in case of negligence on your part such as sharing of your login credentials with someone else or leaving your personal device(s) unattended while accessing the website.

Duration of Retaining Your Data

HPY retains your Personal Information until for ongoing legitimate business needs and for a while, consistent with the original purpose as described in this Privacy Policy. We determine the appropriate retention period for personal information based on the amount, nature, and sensitivity of your Personal Information processed, the potential risk of harm from unauthorized use or disclosure of your Personal Information, and whether we can achieve the purposes of the processing through other means, as well as based on applicable legal requirements. We may also retain the information beyond this time for research purposes and to help us develop and improve our services.

After the expiration of the applicable retention periods, we will either delete or anonymize your Personal Information. If this is not possible, then we will securely store your Personal Information.

Usage of Personal Information

We may use your Personal Information to obtain the following:

    • Provide and enhance our Services
    • Communicate with you;
    • Provide customer support;
    • Operate, evaluate and improve our business, including developing new products and services, managing our communications, analyzing our Services and customer base, conducting market research, aggregating and anonymizing data, performing data analytics, and undertaking accounting, auditing and other internal functions;
    • Protect against, identify and prevent fraud and other criminal activity, claims, and other liabilities; and
    • Comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Policy and the applicable Terms of Use for a Service.

Cookies Notice

We use cookies to improve the use and functionality of the HPY Website and to gain a better understanding of how visitors use the HPY Website, the tools, and the services offered on them. Cookies help us tailor HPY Websites to your personal needs, improve their user-friendliness, gain customer satisfaction feedback, and communicate to you elsewhere on the internet. A cookie is a tiny data file saved on your computer to allow us to recognize you as a user whenever you return to our site using the same computer and web browser.

These cookies let us know how many people are coming to the site, how frequently, and how they are using the site, allowing us to make updates to content and improve navigation as appropriate.

HPY may also collect log files, which record website activity and gather statistics about web users browsing habits. These entries are generated anonymously and help HPY determine (among other things) how many and how often users have visited the site, which pages they have visited, and other similar data.

You can decline the cookies from our website by changing the settings of your web browser. However, please note that you may not be able to use all or some part(s) of our website properly if you choose to disable any or all Cookies.

Your Consent

By accepting this Privacy Policy and our Terms, you expressly provide your consent to us for the use and disclosure of your Personal Information in the manner prescribed in this Privacy Policy.

Changes to this Privacy Policy

This Privacy Policy is valid from the time of its publication on our Website, and all previous versions of this Privacy Policy become invalid as of such time. Any future changes we make to this Privacy Policy will be posted on our Website. Please check back frequently to see any changes. Contact us for more details.

Contact Us

If you have concerns or questions, you can write to us:

Hitachi Payment Services Pvt. Ltd.

Godrej Two, #904, 9th Floor,

Pirojshanagar, Eastern Express Highway

Vikhroli (E), Mumbai – 400 079