Harnessing the power of AI & ML to enhance merchant performance & stickiness

Harnessing the power of AI & ML to enhance merchant performance & stickiness

In an increasingly digital world, the importance of secure and seamless merchant experiences cannot be overstated. 

Banks and fintechs are continuously searching for innovative ways to improve transaction efficiency, drive merchant stickiness, enhance customer satisfaction, and stay ahead of the evolving digital landscape. Driving merchant success and loyalty directly impacts the growth and sustainability of merchant relationships and ultimately boosts payment transaction volumes and revenue for acquirers. Artificial intelligence (AI) and machine learning (ML) have emerged as transformative tools, offering innovative solutions for optimizing payment processes, detecting fraud, and enabling timely insights, that ultimately drive merchant business growth.

As AI and ML become more entrenched in the payments industry, their transformative potential becomes apparent. By 2035, AI technologies in general, are projected to increase productivity by as much as 40%. Early adopters of these intelligent tools will not only see gains in merchant performance but also enjoy a competitive edge in fraud prevention and enhanced customer experience. With self-service portals, comprehensive fraud prevention solutions and platforms offering data driven insights, acquirers can ensure merchants thrive, secure long-term relationships, reduce churn, and strengthen their merchant network.

Hitachi Payments is committed to being a trusted partner in this journey, empowering businesses with the latest AI & ML based solutions to thrive in the digital economy.  

Comprehensive Suite of AI & ML Solutions

Hitachi Payments offers a robust suite of AI and ML powered solutions designed to meet the diverse needs of merchants across industries. These solutions significantly enhance merchant performance and empower businesses to achieve sustainable success.

Analytics and Churn Management

This solution enables banks and fintechs to access rich visual reports and easily interpret critical data for informed decision-making. Leveraging ML models with AI, it predicts and helps prevent merchant attrition through data-driven methods. Features like case management, alert configuration, and transaction-level reports help banks and fintechs proactively manage churn and increase merchant profitability.  

Key features

  • Performance and future projections
  • Develop AI based churn indicators
  • ML model with features including cross features, explainable AI, and degree of influence analysis  
  • Capability to build cases and case management at team level
  • Helps build strategy to prevent merchant attrition through explainable factors
  • Case management, alert management, and rule configuration
  • Transaction level reports for hold and release of funds

Fraud & Risk Management

Hitachi Payments’ advanced Fraud & Risk Management solution manages suspicious transactions and risky merchants using advanced pattern recognition, location insights, category trends and historical information. It monitors transactions via different payment channels like POS, Payment Gateway, UPI, etc.

Key features

  • Provides risk scores for each transaction
  • Risk scoring and fraud management for all merchants
  • Optimise merchant-centric alert queue and cases through enhanced Alert Management
  • Configurable risk rules and Case Management
  • Daily Transactions Limit (DTL) for merchants
  • Merchant checks based on scheme guidelines (e.g., MATCH / VMS)
  • Dynamic and static real-time rule monitoring

Merchant Portal
The intuitive merchant portal offers merchants comprehensive self-service capabilities, allowing seamless access  and analysis of transaction data, payouts, disputes, and fraudulent transactions, allowing merchants to manage their business operations more smoothly and with greater control.

Key features

  • Transaction statements
  • Merchant dashboard with predictive analysis – Analyse transactions at TID level
  • B2B Payments – Manage vendor payouts on a timely basis
  • Operations Management – Efficiently manage daily operational requirements like raising call tickets and generating GST reports

Driving Innovation in the Payments Industry

As a trusted partner to leading banks and fintechs, Hitachi Payments is committed to driving innovation in the payments ecosystem. Leveraging advanced technology and with a commitment to continuous improvement, our AI and ML driven innovations are designed to improve merchant and customer experience, enhance security and drive seamless payments.

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